Author: Євген Цимбаленко
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Scientific Notes of the Institute of Journalism. Vol. 1(84), 2024
About Contents IN THE SYSTEM OF SOCIAL COMMUNICATIONS 40 basic ideas to creating mass information theory Volodymyr Vladymyrov, Taras Shevchenko National University of Kyiv Feedback on Volodymyr Vladimirov’s article «40...
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Brand Communications in TikTok: Thematic and Formats Analysis of Videos of Ukrainian companies
DOI: 10.17721/2522-1272.2023.83.11 UDC 007:659.4:659.118.1(477) Dmytro Oltarzhevskyi, Doctor of Social Communications, Professor Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-9816-303X Iryna Popaz, Master Student Educational and...
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Practical implementation of PR tools in the system of social communications of higher education institutions (on the example of top universities in Ukraine and in the world)
DOI: 10.17721/2522-1272.2023.83.10 UDC 007:659.4:378.1 Mariia Sabadash, PhD student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0009-0004-4520-8769 ABSTRACT The article considers the most used PR tools...
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Communications Trends During the War (on the Example of Banking Industry)
DOI: 10.17721/2522-1272.2023.83.9 UDC 659.4:33671:355.01 Inna Levchenko, Ph.D. Student, Igor Sikorsky Kyiv Polytechnic Institute 0000-0001-8068-5112 ABSTRACT The main objective of the study is to analyze communications of the Ukrainian bank system...
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China’s Modern Media Market
DOI: 10.17721/2522-1272.2023.83.8 UDC 007:659.3:004.738.5(510)”312″ Rigele Na, PhD student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-2900-9012 ABSTRACT The objective of the article is to determine...
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TV and Radio Education in War Times: Bachelor Stories of the Department of TV and Radio Broadcasting
DOI: 10.17721/2522-1272.2023.83.7 UDC 070:654.19:342.8 Oles Goian, D.Sci (Philol. Sciences) Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-4264-2613 Illia Khomenko, D.Sci (Social Сommunications) Associated Professor,...
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Individual and Mass Emotions in Marketing Communications: the Role, Place and Meaning of Brands and Science
DOI: 10.17721/2522-1272.2023.83.6 UDC 007:339.138:159.942 Alevtyna Demutska, PhD. (Social Communications), Аssistant Educational and Scientific Institute of Journalism 0000-0003-1974-3931 ABSTRACT The subject of the author‘s publications are scientific achievements in the field...
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Richard Steele is a Publicist and Organizer of the English Periodical Print Media
DOI: 10.17721/2522-1272.2023.83.5 UDC 070.000.93(410) Olexander Meleshchenko, Doctor of Philology, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-0012-5669 ABSTRACT The journalistic activity of Richard Steele,...
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Artistic and Journalistic Genres on the Pages of Regional Press of Ternopil Region: Analysis of Local Lore Content
DOI: 10.17721/2522-1272.2023.83.4 UDC 070:82-92(477.84)”20″ Olga Peleshok, PhD in Journalism, Аssistant Ternopil Volodymyr Hnatiuk National University 0000-0002-9844-4480 ABSTRACT The article, based on the analysis of narratives of regional press of Ternopil...
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Otiumportal: Semantic Dominants of the Textual Space (on the Material of Article Headlines about Tourism)
DOI: 10.17721/2522-1272.2023.83.3 UDC 070.485:379.85-81‘37 Nataliya Shumarova,Doctor of Philol. Sciences, Professor, Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0003-0766-8807 Vladyslav Mykhailenko, PhD of Philol. Sciences, Associate...