Author Archives: Олександр Цимбаленко

DOI https://doi.org/10.17721/2522-1272.2019.75.8 UDC 007:324:070(477)”2012” The Role of the Party Press in the Electoral Process and Political Communication (Based on the Example of the  2012 Parliamentary Campaign) Vitaliy Peresada, Postgraduate Student, Ivan Franko National University of Lviv ABSTRACT The article studies the role of party press in the electoral process and political communication based on the… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.7 UDC 070.445-055.2:687.01]:[070.421Мартинюк:811.161.2’38’4](477.83- 074)”1935/1939″(092)(045) Fashion Referentiality of Stefaniia Martyniuk on the Pages of the Daily Newspaper “Novyi Chas”/”New Time” (1935-1939) Khrystyna Astaptseva, PhD Student, Ukrainian Academy of Printing ABSTRACT The objective of this paper is to introduce into scientific discourse the factual material about journalistic and editorial heritage of Stefaniia Martyniuk who is an… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.6 UDC 379.823:004.52:316.77(477.64) Sound Image of a Regional Radio Program in the Context of Basic Trends in Development of Media Market Pavlо Miroshnychenko, PhD. (philol. sci), Associate Professor Department of Journalism, Zaporizhzhia National University ABSTRACT The main objective of the study is to determine the typical and peculiar features of the sound image of… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.5 UDC 007:[316.28+001.8+070] Structural Models of Transmedia Projects in Journalism Khvorostyna Olha, PhD student, Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The transmedia projects for quality planning and implementation require well-designed, structured and interrelated content. The relevance of the study is the importance of organizing the structure of transmedia projects in… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.4 UDC 007:070:82-92 An Article in Press and Photo Journalism Olexander Meleshchenko, Doctor of Philology, Professor, Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT In this paper it defines the genre of article and its certain characteristics that being the shortest genre of press and photojournalism, answers the questions “Who?”, “What?”, “Where?”,… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.3 UDC 007:070.422:342.813 Modernization of Journalistic Education in Ukraine: Positions of Students and Employers Artem Zakharchenko, PhD (social communications), Associate professor Institute of Journalism, Taras Shevchenko National University of Kyiv; research director in the Center for the Content Analysis. Alla Petrenko-Lysak, PhD (sociological science), Associate professor, Faculty of Sociology of Taras Shevchenko National University… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.75.2 UDC 007:070.422:174(477) Journalism Professionalism and Professional Standards: Theoretical Aspects and Media Practitioners’ Interpretation Halyna Budivska, PhD-student National University of «Kyiv-Mohyla Academy» ABSTRACT The article deals with the normative principles of journalistic professionalism and professional standards, comparing them with interpretation of Ukrainian media professionals. The purpose of the study is to outline the professional… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.74.13 UDC 007:654.197:338.22.021.2 Concept of the Digital Media Business Model in Scientific Understanding Artur Shkilevych, Master of Journalism Institute of Journalism, National Taras Shevchenko University of Kyiv 36/1 Illienka St., Kyiv, 04119, Ukraine ABSTRACT The article deals with the notion of a business model of digital media explored by the scholars. The objective of… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.74.12 UDC 007:81’373.45 Functional Features of Anlicisms in the Modern Ukrainian Socio-Political Magazines (Based on the Weekly «Ukrainskyi Tyzhden»/«Ukrainian Week» and «Krayina»/«Country») Yuliia Moroz, Master of Journalism Institute of Journalism, National Taras Shevchenko University of Kyiv 36/1 Illienka St., Kyiv, 04119, Ukraine ABSTRACT The main objective of the study is to analyze functional features… Read More »

DOI https://doi.org/10.17721/2522-1272.2019.74.11 UDC 007:304.3:316.722(520) Gender in the Land of the Rising Sun (based on the Russian specialists’ researches on Japan). Part 1 Oleksandr Meleshchenko, Doctor of Philology, Professor Institute of Journalism, National Taras Shevchenko  university of Kyiv 36/1 Illienka St., Kyiv, 04119, Ukraine ABSTRACT The gender situation in the cosmogonic myths of the peoples of… Read More »