Audience Involvement with Media Person as a Group of Psychological Media Effects: Interpretation of the Phenomenon and Analysis
UDC 007:81’276:659.1 Audience Involvement with Media Person as a Group of Psychological Media Effects: Interpretation of the Phenomenon and Analysis Syvash Kateryna, PhD Student, Zaporizhzhya National University ABSTRACT The article attempts to explain the phenomenon of “audience involvement” which is considered as a group of individual psychological media effects. Two hypotheses have been presented and… Read More »