Brand Communications in TikTok: Thematic and Formats Analysis of Videos of Ukrainian companies
DOI: 10.17721/2522-1272.2023.83.11 UDC 007:659.4:659.118.1(477) Dmytro Oltarzhevskyi, Doctor of Social Communications, Professor Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv 0000-0002-9816-303X Iryna Popaz, Master Student Educational and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv ABSTRACT The research aims to identify and systematize thematic directions and creative formats of content… Read More »