Category: Issue 85
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The Phenomenon of Virtual Influencer in Digital Communication
DOI 10.17721/2522-1272.2024.85.1 Dmytro Oltarzhevskyi,Doctor of Social Communications, ProfessorEducational and Scientific Institute of Journalism,Taras Shevchenko National University of Kyiv0000-0002-9816-303X ABSTRACT The object of the study is virtual influencers – digital characters...