New Tendencies of the Viewer Involvement in Producing ZIK TV Channel Analytical Product

DOI https://doi.org/10.17721/2522-1272.2020.76.3

UDC 621.397.007.13.51

New Tendencies of the Viewer Involvement in Producing ZIK TV Channel Analytical Product

Yurii Yelisovenko, PhD. (pedagоg. sci), Associate Professor, Institute of Journalism, Taras Shevchenko National University of Kyiv
Anna Nytchenko graduate student, Institute of Journalism, Taras Shevchenko National University of Kyiv

ABSTRACT
The latest trends of viewers` participation in producing an analytical product on the example of ZIK TV channel are considered. The objective of the study is to identify and to describe the latest trends in producing the broadcaster`s analytical programs; to identify which techniques of interaction with the audience are used by ZIK TV channel, to determine their strengths and weaknesses, and to suggest the ways of more effective interactions. The article identifies the viewer’s place in producing the television analytical product with the latest trends in increasing audience interaction. Such research methods as documentation analysis, observation, compara-tive, thematic and content analysis, synthesis and traduction have been applied.

It is determined whether the viewer influences on producing the program at its various stages and in which exactly: from the idea to its broadcast, as well as selection of issues, topics, chro-nology, timekeeping, selection of presenter and experts. The study helps to find out how the viewer influences on producing the analytical television programs, to identify the trends in de-velopment of interactivity in television analytics, and to create a basis for the new researches. Based on the program «Vox Populi» on ZIK, as well as the results of the study and its conclu-sions, we have formulated the recommendations for the audience participation in producing the analytical program as well as transformation of editorial functions determined by increasing the level of viewer’s interactivity.

KEYWORDS: interactivity; TV analytics; ZIK; viewer activation trends.

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